Who is responsible
The data controller is LifeNow OÜ, trading as Aunore, Estonian registry code 14664407.
Registered address: Pääsusilma tee 4, Pirita district, Tallinn, Harju County 12014, Estonia
Privacy contact: hello@aunore.com
Aunore serves business customers primarily in the European Union. This policy applies to the public website and initial business enquiries. A separate agreement and privacy information may apply to customer implementations.
Data we collect
Information you send us
When you use the contact form, the website prepares an email in your email application. We may receive your name, work email, company, message, and any other information you choose to include. The website does not store the form before it opens your email application.
Technical and security data
Our hosting and security services may process an IP address, browser and device information, requested pages, timestamps, referrer information, and security events needed to deliver and protect the website.
Optional measurement and advertising data
If you consent and the tools are enabled, Google Analytics may collect visit, device, approximate location, and interaction data. Google Ads and Meta Pixel may collect browser identifiers, campaign attribution, page-view, and conversion information. These tools remain off until you choose the relevant category.
Your consent choice
We store your analytics and marketing choices, together with the time of the choice, in your browser. This lets the website respect your decision on later visits.
Why we use data
| Purpose | Personal data | Legal basis |
|---|---|---|
| Respond to enquiries and discuss a possible engagement | Contact and message data | Steps requested before a contract and our legitimate interest in business communication |
| Deliver, secure, and troubleshoot the website | Technical and security data | Our legitimate interest in providing a reliable and secure website |
| Understand website use | Analytics data | Your consent |
| Measure advertising and campaign conversions | Advertising and attribution data | Your consent |
| Meet legal obligations or defend legal claims | Relevant records | Legal obligation or legitimate interests |
Where we rely on legitimate interests, we balance those interests against your rights and reasonable expectations. You may object to processing based on legitimate interests.
Who receives data
We share personal data only when needed with:
- authorized Aunore personnel who handle enquiries and website operations;
- hosting, content-delivery, security, and email service providers;
- Google, for Google Analytics and Google Ads, only after the relevant consent and configuration;
- Meta, for Meta Pixel, only after marketing consent and configuration;
- professional advisers, regulators, courts, or authorities where reasonably necessary or legally required.
We do not sell personal data. We do not use website visitor data for decisions that produce legal or similarly significant effects.
International transfers
Some service providers, including Google and Meta, may process data outside Estonia or the European Economic Area. Where required, we rely on a valid transfer mechanism such as an adequacy decision, the EU Standard Contractual Clauses, and supplementary safeguards.
You can read more in the Google Privacy Policy and the Meta Privacy Policy.
How long we keep data
- Business enquiries: normally up to 24 months after the last meaningful interaction, unless a longer period is needed for a contract, legal requirement, or claim.
- Website security logs: normally up to 30 days, unless a security event requires longer investigation.
- Consent choice: until you replace it, clear browser storage, or we ask again after a material change.
- Analytics and advertising reports: normally up to 14 months in identifiable or pseudonymous form; aggregated statistics may be kept longer.
Actual cookie lifetimes are listed in our Cookie Policy.
Your rights
Depending on the circumstances, you may ask us to access, correct, erase, restrict, or provide a copy of your personal data. You may object to processing based on legitimate interests and withdraw consent at any time. Withdrawal does not affect processing that was lawful before withdrawal.
Email hello@aunore.com to exercise a right. We may need to verify your identity. You may also complain to the Estonian Data Protection Inspectorate or your local EU data protection authority.
Other details
Children
This is a business-to-business website and is not directed to people under 18.
Security
We use reasonable technical and organizational measures designed to protect personal data. No internet service can guarantee absolute security.
Changes
We may update this notice when the website, providers, or legal requirements change. The date at the top shows the latest version. Material changes to optional tracking may cause the website to ask for consent again.